About Us

The people behind
the app.

The Founder

"In 1884, our namesake Eugène Poubelle changed Paris forever by introducing the first standardized waste bins, containers that still carry our name today. Growing up with this name, I've always felt an inspiration and personal responsibility to continue his mission. Eugène gave the world the bins to hold our waste. Today, having bins is no longer enough, we need the guidance to use them correctly. POUBELLE.AI brings my family's legacy into the 21st century, ensuring every item is sorted correctly to protect our planet and its climate for the long term."

Guillaume Poubelle

Guillaume Poubelle, Founder of POUBELLE.AI
Sabine Abella, Education & Human Development at POUBELLE.AI

The Educational Touch

We believe our solution is only as powerful as its ability to be understood by the person using it. That is why Sabine Abella drives the educational heartbeat of POUBELLE.AI.

Sabine has dedicated her entire professional journey to training, human development, and adult learning. She understands deeply how communities learn and change. At POUBELLE.AI, she channels this expertise into the user experience, ensuring our guidance is not just accurate, but intuitive, inclusive, and genuinely educational.

Our Family

We, Guillaume and Sabine, call Boulder home, with our two young adult children, endless trails, and a city that takes its relationship with the land seriously. Our path here ran through Paris, the South of France, Canada, and Miami, with twelve years in the US before we put down roots in Colorado in 2022. Living across those places, from the Mediterranean to the Rockies, has shaped a genuinely diverse perspective on what sustainability means to different communities.

Guillaume Poubelle and family in Boulder, Colorado

The Development Team

World-class engineering,
by design.

We are proud to be developed & maintained by Zeb, a global leader in AI-powered transformation and an AWS Premier Tier Partner.

With a team of over 1,500 technologists and a 2024 AWS Partner of the Year distinction, Zeb provides the high-velocity engineering and advanced AI expertise required to make POUBELLE.AI a world-class sorting tool. You can learn more about their digital transformation journey at zeb.co.

Team size

1,500+

technologists worldwide

AWS status

Premier

Tier Partner

Recognition

2024

AWS Partner of the Year

Platform

AWS

99.9% uptime, bank-level security

Our Goal

Make sorting simple, satisfying, and impactful.

Our Vision

  • Zero Confusion

    Confidence at every bin.

  • Nature Protection

    Saving landscapes and rivers from the Cities to the Rockies.

  • Trash as a Resource

    Waste as a beginning, not an end.

Our Mission

  • Clarity

    Eliminating doubt at the source by providing an official and real-time source of truth.

  • Transparency

    Restoring trust in recycling by sharing data and results.

  • Optimization

    Ensuring what you sort actually gets recycled.

Our Impact

  • The People

    Moving the feeling from "I hope this is right" to "I know, and this matters."

  • The Process

    High-quality sorting today creates raw quality materials for tomorrow.

  • The Planet

    Preserving the local ecosystems we love.