Indian Peaks, Colorado — by Sean Xu
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Research consistently shows people want to recycle but lack the confidence to do it correctly — confused by rules that vary by community, and evolve over time.
80%
of Americansbelieve recycling makes a difference and is worth the effort
33%
admit to "wish cycling" — putting items in their bin hoping they might get recycled
75%
think a QR code at the bin would make the right recycling decisions easier
25%
of itemscollected for recycling are contaminated and can't be recycled
Sources: The Recycling Partnership — Consumer Insights on Packaging, Labels & Claims for Recycling (2022); Recycling Confidence Index (2022).
Where recyclables are lost
Of all recyclable material generated in U.S. homes, only 21% is actually recycled. The remaining 79% is lost — and 76% of that never leaves the household.
The biggest opportunity to fix recycling isn't at the facility. It's at the bin — in the moment a person decides where something goes.
Source: The Recycling Partnership — State of Recycling Report (2024).
